User Experience Designer

Digital Fashion Hackathon v3

Project Overview

Duration: 2 Days

My Role: UX Designer

Background: Digital Fashion Hackathon, held on November 5th and 6th, 2016 at StartupHouse, San Francisco, CA, brought together designers, web developers, and business professionals to build IoT app solutions for retail and fashion.  The goal was to create an innovative app that could help foster growth in local and global fashion industries.   

The Challenge

How can we create a product that could disrupt the fashion industry and help foster growth in local and global fashion industries.

The Solution

To create an app that helps customers find clothes that fit well and flatter their unique body shapes.


Research and Discovery 

As a team, we did some research on online shopping and listed some key pain points consumers and retailers faced when buying and selling fashion products online, respectively.

We also conducted competitive analysis to see who the competitors were and to find what makes our app more unique and better.


The creation of personas allowed us to see our target audience and gave us a better understanding of how to develop our product.



Link to our presentation deck (.pdf)

Judge's Critics and Comments:

"This is good, 'cause I am not from here (U.S.A) and I've always have issues with finding the right size when I am buying clothes...I can see this going somewhere" - Anne-Laure Le Cunff (Marketing Lead @ Google Fit & Android Wear)

"I can see this being scalable...can save time and money for companies." - David Monteith (Fashion + Apparel Director, Flex/Flextronics)